Many have asked us: Why are you building this toy museum and gentle play space?
We have answered this question several times over these past few months, coming from our friends and family, and during our interviews with candidates who have applied to join us as Play Guides.
Riri’s Children Playloft was born from a simple wish —- to create a peaceful, beautiful space where children can play, wonder, and just be.
In a world that often feels too fast, too loud, and too full, we wanted to build something different. A space that slows things down. That invites children to notice small details. That gives them room to imagine without being overstimulated.
As parents, educators, and believers in the power of play, we saw a need for a calm and thoughtful environment—one that blends the gentle aesthetics of Japanese and Nordic design, celebrates intergenerational bonding, and supports unhurried exploration.
This is not a typical indoor playground.
A Play Museum, Not An Indoor Playground
We call it a toy museum—not because everything is behind glass, but because every toy here is chosen with intention. We treat toys as treasures.
Many of them are handcrafted wooden pieces from Japan, Europe, and China—open-ended, calming, and timeless. These toys don’t direct play. They invite it. They grow with the child, adapting to whatever story is being imagined that day.
We believe toys can spark wonder, create connection, and carry childhood memories for a lifetime.
Why We Keep It Small
Riri’s is not a giant play gym. It never will be.
We chose to keep our space small and intimate—because children don’t need more; they need meaningful. Another practical reason of course, real estate is a limited and expensive asset in Singapore. As a start-up, we chose to be prudent in order to be sustainable.
A smaller play space also means fewer children at a time, where kids here get:
More room to explore freely, without feeling overwhelmed
A calmer atmosphere where parents and caregivers can relax too
Play guides who can gently support each child, without rushing or interrupting
Time to build, pretend, wonder, and repeat
In this quiet, cozy setting, friendships form. Conversations flow.
A Place for Families and Playdates
We built Riri’s for children, yes—but also for their families.
We hope parents, grandparents, and caregivers find warmth here. A place to connect, play side by side, and leave with a lighter heart.
We’re not just a museum. We’re a little pause button in the middle of busy days. Children can also arrange their own playdates here, where they can gather and have fun in an unhurried manner with their friends.
A Gentle Beginning
As we get ready to open our doors, we’re excited to welcome you into our world—a world filled with soft light, natural materials, and joyful discoveries.
Let’s rediscover the beauty of slow, meaningful childhood, and build memories, one peaceful play moment at a time.
