Our toy museum is inspired by the Japanese philosophy of play—simplicity, calm, and wonder.

It’s a place where children are free to explore at their own pace, using beautifully crafted toys and thoughtfully designed play zones that invite quiet joy and creativity.

It is home away from home for the children, where they get to indulge in the little wooden toy museum, lost themselves in the mountain summit campsite, and the attic where they get to experience lights and shadow play.

We believe play is not only about fun — it’s about connection, character, and community. Beyond our curated play zones, we are guided by a purpose: to nurture intergenerational bonding, encourage gentle responsibility in children, and make play accessible to families from all walks of life.

We hope to be a space where children learn to care for shared things, take turns, and tidy up — not through rules, but through rhythm. A space where families can play together without rush or distraction, and where generosity is quietly cultivated — whether through our Play It Forward programme, or the everyday moments of children learning to share their toys and time.

We strive to keep Riri’s warm and human — a little less transactional, and a little more heart-led.